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5 Psychological Factors of Brand Awareness and Trust

94% of people say they would be highly likely to recommend a brand with which they are emotionally engaged.

 updated

 November 25, 2025

color swatches

COLOR

The color(s) you choose for branding and marketed products can influence customer perception and purchasing behavior.

  • Purple: Creative, Fantasy
  • Red: Bold, Excitement
  • Orange: Friendly, Cheerful
  • Yellow: Warmth, Optimism
  • Green: Peaceful, Healthy
  • Blue: Dependable, Trustworthy

SOCIAL INFLUENCE

Being sociable helps increase your brand awareness, and the way you engage influences perception and can increase sales.

  • Develop a social media posting strategy
  • Create a friendly social media personality for your brand
  • Interact with customers by responding, retweeting or sharing content
  • Post different content on various channels
  • Add exciting, engaging visuals to your posts
attract social influence
customer experience

CUSTOMER EXPERIENCE

A better customer experience across your services, products and promotional items improves the opinion of your company.

  • Go beyond customer service to an overall strategy
  • Personalize the experience throughout the transaction
  • Create an emotional connection with your customers
  • Demonstrate that you understand your customers' needs
  • Ensure that customers feel secure doing business with you

TRANSPARENCY & CONSISTENCY

Transparency and consistency in branding, products and service builds trust in your company, resulting in greater sales.

  • Make a commitment to keep your promises
  • Always be honest about yur products and brand
  • Interact with customers openly and honestly
  • Directly address any product issues that arise
  • Freely share information about your products
commitment and honesty with customers
visual storytelling

VISUAL STORYTELLING

Today's consumers are increasingly loyal to brands whose values resonate with their own personal and social identity.

  • Illustrate values and goals through your branding
  • Create a narrative about your brand to personalize it
  • Engage customers with an intriguing company story
  • Integrate your values and stories into your marketing
  • Request and share pertinent stories from customers