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What do you Wear to a Trade Show?

When attending a trade show, you’ll want to wear professional, yet casual business attire. Trade shows are a great place to network and drum up business, so it’s important to leave a lasting impression on potential connections. You’ll want to look approachable and put-together since you’ll be representing yourself as an industry professional and also your company.
Consider answering the following questions before settling on an outfit:
  • Does this outfit make me approachable to trade show attendees?
  • What will the weather be like, and will the venue be indoors or outdoors?
  • Will I be comfortable in this outfit and these shoes all day?
  • Does our company have branded attire to choose from to make outfit selection easier?