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What is the Role of Trade Fairs?

Trade fairs serve many purposes for a business. Their main role is to provide a central meeting point for marketing outreach, lead generation efforts, and a hub to witness current and future trends in the industry.

Some of the most common reasons your business might want to participate in or attend a trade fair include the following:

  • Making contact with new leads or customers
  • Engaging with new and existing customers through giveaways and distributing customized swag
  • Sizing up your competition in the industry
  • Showing and demonstrating new products
  • Making direct sales
  • Soliciting feedback to optimize your products and marketing efforts
  • Observing and learning about future trends from industry insiders