Who can Attend a Trade Show?
In general, trade shows are open to industry professionals, exhibitors, prospective customers, social media influencers, and members of the press. Since trade shows are a gathering of industry professionals and often feature cutting-edge innovations, they often require attendees to sign up beforehand. However, some trade shows do allow the general public through their doors.
If you’re attending as an exhibitor, you’ll want to ensure that your tradeshow booth and displays represent your brand in a professional and authentic way to your peers.