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Why Buy Custom Face Masks?
Compelling Stats from a Consumer Study

published: October 26, 2020
Custom mask infographic

A recent study conducted by ASI, the Advertising Specialty Institute, polled consumers about promotional face masks. The verdict was clear – giving away customized masks is not only a great way to contribute to public health and safety but is also a powerful brand booster.

By The Numbers:

The Impact of Custom Face Masks*

80% of consumers wear masks all or most of the time when in public

52% would keep a logoed mask more than 3 months

71% would use their logoed mask on a weekly basis or more often

57% of consumers would be more likely to do business with the advertiser who gave them a promo mask

Number of impressions per promo mask over its anticipated lifetime: 4,235

An imprinted mask that costs $5 will have a CPI (cost per impression) of just over 1/10 of one cent

Why Buy Custom Face Masks?

Even though budgets can be challenging during the pandemic, PPE items like custom face masks are still a great investment. Here’s why:

Custom masks give you a chance to show you care.

  • Actions speak louder than words. Not many inexpensive promotional gifts can save lives. Masks represent a rare opportunity to show clients, customers, employees, students, parents and the public that you have their best interests at heart.

Masks with a logo encourage solidarity.

  • Schools, companies, nonprofits and more will feel united when they are all sporting the same logo, in support of each other’s health and safety.

Mask giveaways encourage and increase mask wearing.

  • If you need your staff, customers, event participants or students to wear a mask, and regulate the quality and efficacy of the mask used, it really helps if you provide one.

Promotional face masks provide instant brand amplification.

  • Everyone needs face masks to go out in public, and most people keep multiples handy: one for the office, one for the car, two in a purse, two by the door, and so on. If you give out a free face mask, it will not only be worn, but it will meet up with several new potential customers or recruits everywhere it is seen.

Customize you own face masks today at!

*Statistics provided by ASI Advertising Specialty Institute.

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