Why are trade shows closed to the public?
Trade shows are closed to the general public because they are B2B (business-to-business) events only.
In other words, anyone who’s anyone in a specific industry or sector can meet other industry insiders and connect at trade shows. The purpose of a tradeshow is to offer your target audience a direct, uninhibited view of what your company has to offer. As for your company, it’s a way for you to drive lead generation and scale revenue.
Trade shows are essential for businesses like yours because you’ll not only rub elbows with the competition while you’re there, but you’ll also connect with new leads and hopefully convert them into customers.