11 Ways to Promote Your Winery: Wine Gift Basket Ideas, Wine Promotional Products, Branded Merch & More
published
September 26, 2025
Today’s wine enthusiasts have access to more wine venues and establishments than ever. For those in the wine industry to remain competitive and bring more vino gurus through their doors, they must commit to a creative marketing strategy that reaches all generations, including Gen Z and Millennials (the majority of legal-age drinkers in the U.S.).
So, we’ve compiled a round of the best wine-related promotional ideas for your business. Crestline is ready to help you reach this new generation of wine drinkers, with our wine basket ideas, in-demand wine promotional products, swag options, and more.
1. Make Every Sip Satisfying with Customized Wine Glasses
While creating an actionable marketing plan may seem daunting, a simple yet elegant approach is often best. Keeping a supply of customized wine glasses is an easy way to create a memorable experience and promote your business.
Consider serving your specialty wines in personalized stemware or stemless wine cups that your guests can take home, like the following:
Offer sturdier insulated wine tumblers and barware sets as logo printed gift shop merch:
2. Plan a Vino VIP Event for New & Regular Guests
One of the most popular wine promotion ideas involves setting up an exclusive VIP event for new and existing guests. You’ll want to pull out all the stops to create a memorable and buzz-worthy soiree for your new and most loyal patrons.
Start by selecting the perfect branded party accessories and customized tablecloths and runners. Next, you’ll want to craft an hors d’oeuvres menu to complement your signature wine collection. Consider teaming up with a local restaurant if your establishment does not offer food. No matter what party-planning strategy you take, attention to detail makes the difference between a ho-hum event and one everyone will be buzzing about.
3. Choose From These Bacchus-Approved Wine Basket Ideas
Promote your wine business by raffling a variety of customized gift baskets or donating a wine gift basket to be auctioned at a local fundraiser, sure to appeal to any wine connoisseur. Wondering what to include? Visitors to your gift shop will also appreciate convenient pre-assembled gift baskets to give to friends and family. You can diversity your revenue streams by marketing your unique gift baskets to businesses to send out as corporate gifts. Here’s a list that even Bacchus (the god of wine in Roman mythology) would approve of:
- A bottle or two of your house or specialty wine
- Gourmet Gift Bags – Cashews
- Wine Stopper
- Micro Mink Sherpa Throw Blanket
- 3-Piece Bamboo Cheese Server Kit
4. Host an Open-Cellar Tasting Event
A wine cellar not only serves as a functional storage space; it’s also the safe-keeper of specialty wines for any wine business. Plus, a wine cellar is a source of intrigue, even mystery, for any wine lover.
Tap into your guests’ interests and turn them into a promotional opportunity by hosting an open-cellar tasting event. Consider these top tips to make your event as palette-pleasing as possible:
- Offer guests customized limited-edition glassware to use and then take home
- Place a Rustic Notebook Set with your logo at each place-setting for guests to record tasting notes.
- Put together a tasting menu to accompany the wines that guests will enjoy.
- Customize exclusive wine totes for participants to take home and remember the event.
- Grab a set of Bash Party Plates.
5. Keep a Supply of Branded Wine Totes on Hand
Whether traveling by private car or taxi, your customers will appreciate the ease of taking a bottle (or two) home easily and securely. Branded wine totes not only fit the bill, but they’re an effective way to keep your brand front of mind. Mix low cost options to give away as handy swag, and higher end styles to sell as logo merch in your gift shop area.
6. Hold a Drawing for Branded Wine Gifts
Give customers the chance to enter and win a raffle for branded wine gifts! Promoting your winery with these in-demand branded wine gifts is a great way to get your customers involved and excited at the chance to take a product home.
7. Start a Tannin Tasters’ Club for Your Wine-Loving Foodies
The best wines deserve the finest cuisine to accompany them. Promote your establishment by starting a Tannin Tasters’ Club—sure to appeal to any food-and-wine enthusiast. A marriage of hands-on learning and intentional pairings and tastings, your club will fill up quickly with eager wine-loving foodies.
Getting a new endeavor off the ground will take some planning. Consider these top tips to ensure your Tasters’ Club is a success:
- Advertise your new club with branded banners and custom balloons.
- Design an exclusive, members-only custom tote for your Tannin Tasters Club.
- Team up with a local chef to create a special menu for every tasting event.
- Roll out personalized drinkware for club members.
- Give each person who signs up exclusive, members-only branded apparel.
- Encourage members to bring a friend or two by giving away wine stoppers, wine openers, and other personalized freebies.
8. Establish a Fortified Loyalty Program
When it comes to the most popular wine promotion ideas out there, implementing a loyalty program is at the top of the list. Rewarding loyal wine enthusiasts with exclusive prizes and insider opportunities is a sure-fire way to rise above your competitors.
Consider offering your most loyal patrons high-quality wine-related products like the Rosewood Wine Set or an Elegant Wine Box with Tools. Also, incentivize them to visit more often with their own personalized wine tumbler. You can also throw in free wine vouchers or tickets to exclusive wine tastings or other in-house events.
9. Tap Into Seasonal Wines for Marketing Opportunities
From the annual release of the coveted Beaujolais Nouveau in France to the domestic release of seasonal specialties, limited-time wines are a marketing opportunity sure to bring any wine lover through your doors.
But what are the most effective ways to roll out these wines so new customers can try them? The answer depends on the season.
Fall
The leaves are turning, and the first hint of chill is in the air, so uncorking medium-bodied whites and reds is a must-do. Make your gift shop cozy with offerings of customized blankets and a fall-themed branded backdrop for extra ambiance.
Winter
Those hibernating months are an opportune time to set a fire and break out more full-bodied wines with in-depth tannins. Offer guests a variety of meats and cheeses laid out on Bamboo and Marble Cutting Boards or several branded Calacatta Charcuterie Boards for added elegance.
Spring
As the snow melts and flowers begin to bloom, spring offers the promise of a new beginning. Uncorking a range of proseccos and rosés outdoors is one way to celebrate the transition. Consider offering your guests:
- A spacious, branded outdoor tent to stretch out and that will also protect them from a sudden spring shower.
- Personalized party supplies to keep your logo in view and for ease of clean-up at the end of the day
- Custom umbrellas to protect guests when walking between the tent and your venue.
- Branded shatterproof wine glasses for guest safety
Summer
With the weather often hot and humid in many areas, lighter, refreshing wines like dry whites and rosés accompany summer fare. Design a custom menu poster for guests with various warm-weather foods, such as seafood, salads, lean meats, and grilled vegetables.
You could also make use of your outdoor space by offering guests and their families custom outdoor games to play as they enjoy your summer wine menu. Here are some of the most popular games and puzzles for any budget:
10. Offer Branded Wine Gifts to Customers Who’ve Tried Your Full Selection
Create a rewards program for customers who have tried a certain number of your wines. After a customer has collected all the punches on their rewards card (or however you choose to track purchases of different wines), reward them with a fun, branded wine gift like these must-haves:
11. Sell Next Level Branded Merchandise in Your Winery or Vinyard Gift Shop
People with a passion for wine will want to treat themselves to the good stuff when they visit your wine bar, winery, or vineyard. In fact, they’ll be disappointed if you don’t have a well-stocked gift shop! Show off your logo on beautiful, practical souvenirs for wine connoisseurs, as well as top quality apparel. Make sure everything is available on your merch website as well for maximum customer convenience. Destination vineyards may want to offer shipping services to relieve travellers from having to cram extra items into their suitcases on the trip home.
Ready to Reach Wine Lovers with Crestline’s Wine Promotional Products?
In a competitive market, your guests always have a choice about where to enjoy a glass of their favorite wine—at your establishment or at a competitor’s.
With Crestline’s wide range of wine promotional products, you can make their decision easy. Contact us today to uncork your promotional potential.
