Skip to main content

A Guide to Choosing the Perfect Promotional T-Shirt

published: June 4, 2019  |  updated: September 10, 2020

First, some information that will make your apparel shopping easier:

Fabric Weight: both online and in our catalog, you will notice that our apparel items have a weight listed in the material area, for example, 6 oz. cotton. This weight will vary based on each piece of apparel you are looking at, but this number is the average weight of one square fabric yard of the material in every color, note that some colors of the same material may vary slightly in weight which is why it goes by the average. A casual t-shirt will have a higher weight than a performance t-shirt.

Fabric Content: You’ve probably heard the terms 100% cotton or cotton blend before, and chances are you have a pretty good idea what these terms mean, but just to clarify– 100% cotton t-shirts are durable, they hold up well through washing and they are easy to decorate. They are also popular because of their natural qualities. Cotton/poly blends are durable, stain-resistant and come in a wide range of colors. High-performance t-shirts are often made from polyester, a man-made fiber, or other soft, lightweight, engineered blends.

Construction: Construction of each tee may vary based on style, fabric blend, and weight. Terms like “Double-Needle Stitching” and “Shoulder-To-Shoulder Taping” represent different manners of construction that change the durability, fit and flow of the t-shirt.

How to choose the perfect promotional t-shirt

Casual Cotton T-shirts

Casual cotton t-shirts are an affordable giveaway for any event. Their heavy cotton construction gives them durability and comfort. Most of our casual cotton t-shirts are available with multiple different imprint location options so you can customize the t-shirts exactly how you had envisioned.

Colorful stack of t-shirts
What this T-Shirt is best for:

This cotton t-shirt is ideal for gift bags/giveaways at any event from trade shows to employee appreciation picnics! They are also well suited for tourism, restaurant or bar souvenirs, school apparel, fundraising, music festivals or concerts, or any other casual industry or occasion.

We recommend the Gildan® Ultra Cotton™ T-Shirt.

Active Blend T-shirts

Active blend t-shirts are just as versatile as the casual cotton tee, but their lighter construction and soft jersey 50/50 cotton/poly blend make them better suited for any event, occupation or promotion that requires the wearer to move around more comfortably.

jersey cotton blend t-shirts
What this T-Shirt is best for:

This t-shirt is great for any occasion, work or play that involves moderate activity. Use this t-shirt for sports camps, recreational sports, hot outdoor events, fun runs as well as for retail sale, employee uniforms or anything else that may require a slightly more fashionable look. The lighter material and jersey blend of this shirt leads to a more shapely fit based on how the fabric falls and a softer feel.

We recommend the Jerzees® 5.6 oz. 50/50 T-Shirt.

High-Performance T-Shirts

High-performance t-shirts feature lightweight airy material, a fitted shape, moisture-wicking abilities, and anti-microbial properties. They are designed to work as hard as you do while keeping you comfortable. As previously stated, high-performance apparel is typically constructed from breathable polyester or other light-weight hybrid blends.

High-performance light-weight t-shirts
What this T-shirt is best for:

These t-shirts are ideal for higher-end giveaways and performance athletes. Give these t-shirts away to gym members, club members, competitive road races, spa giveaways, college athletes, resort stores, and any other event or establishment that is highly active or is looking for a more high-end apparel item.

We recommend the Gildan Performance™ 4.5 Oz. T-Shirt.

If you have additional questions about what t-shirt or other apparel items will be best for your upcoming promotion, contact one of our promotional product experts.

How to Fold the Perfect T-Shirt:

Now that you’ve found the perfect t-shirt for your organization or business, here is a video on how to fold the perfect t-shirt every time: