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Printing Processes for Promotional Products –
How We Decorate Your Custom Items

published: February 14, 2020
Promotional product imprint method definitions

Promotional Product Decorating Methods: Imprint Definitions

Screen Print/Silk Screen
Screen printing, also called silk screening, requires a custom-made stencil, or screen, for each printing project. Ink is then pushed through the screen onto the material. With multi-color logo designs, a different stencil must be made for each imprint color.
Commonly used on: Apparel, bags and totes, pens and pencils

Heat Transfer
The heat transfer method is like an iron-on design, in that your artwork is first transferred onto paper and is then pressed onto your promotional items with heat.
Commonly used on: Multi-color designs, t-shirts and other apparel

Pad Printing
Pad printing uses a custom stamp to press your logo or message onto your promotional products. Pad printing can be used on a variety of materials, shapes, and sizes, making it an affordable choice for many promo items.
Commonly used on: Apparel, drinkware, and pens

Digital Printing / Full Color Printing
Digital full color printing uses digital technology to print your logo design. The process is simple. Your artwork is uploaded to a computer and then printed with a laser or inkjet printer onto your promo items. This printing method is good for multi-color designs.
Commonly used on: Notebooks, apparel, hand sanitizers, and drinkware

Debossing & Embossing
Debossing and embossing use a metal die to create a raised or indented logo design on your product of choice. Embossing creates a 3D raised logo design, while debossing creates an indented logo design.
Commonly used on: Leather and faux leather products, folders, portfolios and padfolios

Laser Engraving
Just like its name, laser engraving uses a laser beam to etch your custom design onto your promotional items. Laser engraving does not use ink and does not result in a colored logo, but is very durable and long lasting.
Commonly used on: Products made of metal and wood, pens, mugs and tumblers

Embroidered logos are created by first making a custom pattern that is then uploaded onto a computer. Next, a machine stitches your design onto the promo items. Each logo color is stitched onto the items individually, until the final design is achieved.
Commonly used on: Apparel, towels, and blankets

Dye Sublimation
Dye sublimation is a full color imprint process where artwork is digitally printed onto a transfer material. The artwork is then transferred using heat from the material into the fabric of the promo products. Dye sublimation allows vibrant, photo quality imprints to be achieved.
Commonly used on: Table covers, lanyards, face masks, and Koozies®/can coolers.

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