10 Get to Know Your Customers Day Ideas for Promoting Your Business
published
October 22, 2025
Building positive customer relationships requires a proactive and committed approach all year long. But there are some days when businesses go the extra mile. Get to Know Your Customers Day is a great time to connect with your customers even more.
We’ve put together ten of our top Get to Know Your Customers Day ideas to help you connect with your customers on a deeper level and earn their loyalty for years to come.
What is Get to Know Your Customers Day?
Get to Know Your Customers Day is an event dedicated to strengthening the relationships between businesses and their customers. Think of it as an opportunity to fully understand your customer demographics and show appreciation for choosing your brand.
When is Get to Know Your Customers Day?
Get to Know Your Customers Day occurs four times per year, on the first Thursday of January, April, July, and October.
10 Top Get to Know Your Customers Day Promotion Ideas
1. Throw a Get to Know Your Customers Day Party
Connect with your customers during an exclusive Get to Know Your Customers Day party. Where you can mingle and learn more about them. To make the occasion special yet affordable, we recommend:
- Sending out invitations via social media and advertising in your establishment with customized banners.
- Sprucing up your party space with branded tablecloths and runners
- Rolling out personalized party accessories
- Offering door prizes, such as promotional gift sets
2. Host a Meet-and-Greet Happy Hour
Limited on time? You could always throw a small meet-and-greet happy hour after closing. Keep it simple by putting out five or six finger foods and drink options. Then make it extra special by serving them in customized drinkware and Bash Party Plates.
Here’s a food and drink menu selection to get you started:
Food
- A charcuterie display of meats, cheeses, and fruits, laid out on customized cutting boards
- A trio of hummus and flatbreads
- Smoked salmon and cream cheese-topped cucumbers
- Mini tacos
- Mini caprese skewers
- Cocktail shrimp
- A variety of dips served in branded Bombay Bamboo Nesting Bowls
Drinks
- A specialty cocktail, such as a Customers Day Daiquiri or a Gratitude Gimlet, served in promotional glassware or fun keepsake colored champagne flutes
- A variety of wines chilled down in customized 15-Qt Galvanized Metal Tubs
- A range of beers iced down in Galvanized Steel Ice Buckets
- Non-alcoholic options, such as juices, sodas, sparkling water, or Zero alcohol wine, beer, and cocktails served in custom printed souvenir party cups
3. Reward Customer Feedback
Wanting to roll out a new product or service? Considering renovations? Always seek your customers’ feedback. You’ll get deeper insights from trusted sources and a clearer understanding of how any changes you make will affect your customers—that’s a double win!
In exchange for their feedback, offer them an in-demand token of your appreciation, such as:
4. Celebrate Your Customers on Social Media
Use your social media channels to get to know your customers better. Online engagement takes commitment, meaning regular posts and responses all year long. However, as the next quarterly Get to Know Your Customers Day approaches, you could amplify your social interactions even more by:
- Announcing your celebration plans
- Sending quick (and free) invitations to your events
- Offer discounts and special promotions
- Use the right hashtags to broaden your reach (e.g., Instagram: #GettoKnowYourCustomersDay and #CustomerAppreciation, etc.)
- Encouraging post shares by offering free branded giveaways
5. Offer Exclusive Get to Know Your Customers Day Deals
Show your customers how much you value their loyalty by offering exclusive Get-to-Know Your Customers Day deals, like limited-time discounts or a chance to win popular branded gifts, like the following:
6. Send a Personalized Gift of Appreciation
One of the best Get to Know Your Customers Day ideas is to mail out a budget-friendly personalized promotional gift with an announcement about your planned events. A small token of appreciation will show them you went the extra mile to get to know them even better.
Choose from these affordable branded gifts:
Wooden Nickle Token with a personalized limited-time discount offer
7. Create a Customer Loyalty Program with In-Demand Rewards
One of the most effective ways to get to know your customers is to interact with them as often as possible. Doing so allows you to collect a few puzzle pieces at a time before eventually gaining a clear picture of who they are and what they want most from your business.
Encourage customers to visit your business by creating a customer loyalty program. Offer discounts, rewards, and other incentives for your customers, such as:
- A particular percentage off their purchase after X number of visits
- Promotional freebies with every visit
- Tiered rewards for your most loyal customers, incentivizing them to do business with you more often
- Exclusive, member-only discounts and access to VIP Customer events
- The chance to earn an impressive reward like the Cuisinart® Petite Gourmet Portable Gas Grill or Vitruvi Plug-In Wall Diffuser Bundle
8. Set up a Family-Friendly Event Outdoors
Some customers may be unable to attend your Get to Know Your Customers Day promotional events due to a lack of childcare options. Make a plan for a family-friendly outdoor event where you can get to know the whole family.
Rain or shine, setting up an outdoor celebration doesn’t have to be difficult, so long as you keep a few key factors in mind. First, prepare for unexpected weather by putting up customized protective tents.
Also, be sure to offer plenty of branded outdoor games everyone will enjoy, such as:
9. Offer Branded T-Shirts for Get to Know Your Customers Day
To make your Get to Know Your Customers Day celebrations memorable long after the events have ended, consider designing high-quality promotional T-shirts to sell to mark the occasion.
From V-neck T-shirts with your logo to custom-printed long-sleeve T-shirts, apparel is something your customers will love to use in their day-to-day lives.
10. Keep Giveaways on Hand to Show Appreciation All Year Long
Strengthening your connection with customers is a year-long endeavour. So, even when Get to Know Your Customer Day comes and goes, it’s important to maintain that connection.
Keeping a supply of customized promotional giveaways on hand will show your customers how much they mean to you, no matter the occasion. Be sure to stock up on the following:
Ready to Get to Know Your Customers with Giveaways from Crestline?
Even though Get to Know Your Customer Day occurs four times per year, connecting with your customers every day/365 is critical.
Crestline’s branded giveaways and promotional items will help you connect with your customers, conveying that you value their loyalty to your company.
Contact Crestline today and turn these Get to Know Your Customers Day ideas into a customer-bonding reality.
