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Color of the Year 2023 – Viva Magenta

published: December 14, 2020 |  updated: December 8, 2022
2023 Pantone Color of the Year Viva Magenta

The Pantone Color Institute has officially announced their Pantone 2023 Color of the Year - Viva Magenta. From the red family, Viva Magenta is a shade rooted in nature and promotes a joyous and optimistic celebration. It's inspired by the red of the cochineal, one of the most precious dyes. Leatrice Eiseman, Executive Director of Pantone Color Institute notes, “In this age of technology, we look to draw inspiration from nature and what is real.”

Color has the power to make a statement, amplify your brand, and make a connection to your employees and clients. Keep your company on-trend with pantone color products & swag that resemble Viva Magenta. Here are some of our favorite giveaways:

Pantone Color Gifts

Reward your employees and clients with these on-trend gifts in shades resembling Pantone 2023 Viva Magenta:

 

About Pantone Color of The Year

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

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