Why Invest in Promotional Pens for Marketing?
Pens for Marketing: It Starts with Versatility and Keeps on Going
They can be serious. They can be funny. They can be elegant, edgy, or economical. They can expand brand awareness, reinforce the theme of a meeting or event, popularize a product or service, introduce an organization to a new market, commemorate a special occasion, or serve 1,001 other purposes.
In short, custom imprinted and engraved pens are versatile — and versatility is perhaps the most important reason that pens continue to be one of the world’s most popular and effective promotional items. But versatility alone doesn’t explain why businesses and other organizations find that using pens for marketing is so effective. Let’s take a look at some of the other reasons.
- Everybody uses pens. Even though the printing or engraving “real estate” on a pen is relatively small, the impact can be huge. In fact, an Advertising Specialty Institute (ASI) found that 89 percent of consumers have a promotional writing instrument, and 20 percent own more than 10. That is a lot of exposure for your brand, product, service, or event! No promotional item is more widely used than pens.
- Pens are used over and over. Any marketing professional will tell you that repetition is crucial for getting a business message across. Few promotional items are used more often than pens. A person might use a promotional coffee mug once a day, or wear a promotional t-shirt once a week. But he or she will use a pen five, 10, or 15 times a day — and each time, your marketing message is sinking in that much deeper.
- Pens for marketing are budget-friendly. The unit cost of a promotional pen from Crestline can be as low as $0.50 — that goes a long way if maximum coverage is your goal. And even at a low price point, our pens offer reliable quality and eye-catching design that will do your company proud. If you want to treat yourself to something a little nicer, go for it. Because of how often pens are used and seen, one pen that costs a dollar will have a cost per impression of less than one-tenth of a cent!
- Pens make people laugh. Check out our wide selection of novelty pens, and you’re sure to smile. A pen in a flower pot, a pen wearing a graduation cap or cowboy hat, and other surprising designs make an indelible impression on consumers that gets them not only remembering your brand, but talking about it. Some of our most popular novelty pens have a healthcare theme. Who needs a smile more than caregivers and patients?
- Pens send a serious message. At the other extreme, promotional pens can carry their weight in C-level executive offices and boardrooms. A quick look at our custom engraved executive pens reveals the many elegant options at your disposal (still affordable) for connecting with high-level consumers and business partners.
- Pens have adapted to technology! You don’t have to use paper to use a promotional pen anymore! Crestline offers a complete line of promotional stylus pens for marketing for use on touchscreens. This is a big deal, because mobile phones and tablets are used almost everywhere these days, and apps where stylus pens can be used are multiplying like virtual rabbits! Stylus pens for marketing can bring your brand to an enormous new set of prospects and customers. What’s more, with a stylus, you can complete grocery store and gas station transactions without touching the screen.
Which Organizations Use Promotional Pens?
Just about every type of organization uses promotional pens, but organizations in these fields use them most often.
Education
From colleges and universities down to the elementary level, schools come to Crestline on a daily basis for promotional pens. This stands to reason, since a large part of the educational experience involves writing — tests, class notes, essays, etc. Pens make fine giveaways for the many special events that take place at school, and serve as fond mementos for graduates and parents.Service Businesses
Promotional pens are a proven method of expanding brand awareness for local, regional, and global service businesses. Whether it’s a bank, plumber, restaurant, or dry cleaner, pens send a message throughout the community being served that you are there. And, with a phone number or web address as part of the message, a modest, inexpensive promotional pen becomes a direct source of new business!Healthcare
Pens for marketing are an absolute natural promotional tool for healthcare/medical organizations. Every patient or guest inevitably has to complete forms for check-in, insurance, and other documentation requirements — so why not have them use a logo pen they can keep? Admissions is just one of the many places healthcare organizations use pens to connect with patients, family members, and communities. Why not gift your nurses with light-up stylus pens so they can make their notes in the dark without disturbing sleeping patients?
What Are the Best Ideas and Suggestions for Pens for Marketing?
Crestline has promotional pens in thousands of styles. If you’re having trouble narrowing your options down to a manageable size, here are a few suggestions that will help. These pens combine functionality with a unique design, making them truly memorable items that will stand out from the crowd.
The Maestro Pen has an interesting feature: a black ink option that has anti-fraud properties, since the ink resists fading and washing. A great option for banks, law firms, and other companies where secure documentation matters.
The MaxGlide™ Click Pen is an elegant writing instrument with an ergonomic rubber grip. These pens are widely popular because they’re so easy to use.
The Paper Mate® InkJoy® Retractable Pen is popular with teachers because the ink color matches the pen barrel. It’s available in nine fun colors.
The MopTopper™ Stylus Pen for marketing is sure to get a laugh, but it’s also long lasting and functional: the mop top acts as a screen cleaner!
The Triangular Billboard Pen has three flat sides to imprint your message. If you’ve got a lot to say, this is the pen for you.
The Dash Stylus Pen is a rubberized aluminum pen that includes a black gift pouch. Push down to use the pen and retract to use the stylus.
The Starlight Highlighter Stylus Pen does it all, combining a highlighter, pen, and stylus. If this isn’t the perfect item for teachers and students, we don’t know what is!
The Bic® Clic Stic® Pen is an old standby, with high quality and a broad selection of colors and styles. If tried-and-true is your style, this budget-friendly pen is the perfect pen for you.
The Easy Writer Pen with Corporate Colors is one of our most popular pens for businesses. It's elegant, reliable, and affordable. These pens also have a rush 24-hour service if you need something right away.
The Impulse Stylus Pen is one of the hottest stylus pens for marketing, with a chic, ergonomic design and wide color selection.
The Easy Writer Comfort Stylus (Metallic) is another widely popular stylus pen, with vivid colors and a unique soft touch feel.
The Prestige Pen is a laser-engraved option ideal for promotional gifts. It features anti-fraud ink, a rubberized drip, and 24kt gold-plated accents.
The Matte Stylus Pen is a beautiful laser-engraved pen and stylus in one, with a push retraction function and comfortable, rubberized grip.
What is the Imprint Area for Your Logo or Text on Pens for Marketing?
Each pen offers different imprint areas for your logo or message. Depending on what you would like to include on the pen, there are many choices to accommodate your needs. Each of our pens provides detailed information on the imprint area and production time. Our helpful graphics team can ensure your logo and message look great.
Some of our pens, like the Maestro described above, have enough room for both your message and a personalization option. Create a useful and thoughtful staff appreciation gift by customizing pens with each employee’s name as well as your company logo.
Need Help?
Still not sure which promotional pen is best? Would you like to talk through your message strategy for the pen you’ve selected? Please contact us now: We are standing by to help you!
