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How to Create Unforgettable Custom Swag Bags:
8 Standout Ideas

Swag bags go by many names, from goodie bags to favor bags. No matter what they’re called, though, they always consist of the same thing: bags stuffed with free promotional products like water bottles, pens, notebooks, tech accessories and more.

These bags are a fantastic way for organizations to gain exposure and make a memorable impression. That’s because with custom swag bags, you stand to reap the benefits of multiple types of promotional products at once.

But how can you customize your swag bags to your audience and make an unforgettable impression? Read on to discover eight awesome swag bag ideas that will get your business noticed.

Be sure to stick around until the end to discover how to assemble your custom swag bags.

1. Swag Bag Ideas for Parents

Both new and experienced parents make for excellent swag bag recipients. After all, most parents can agree that children and babies require a lot of supplies and accessories.

If your business will be present at a parent-focused event, is involved in prenatal care or wants to provide promotional products to important clients who you know are expecting, we’ve got you covered. Use these custom swag bag ideas to get started.

The Bag

Black diaper bag with white logo on front pocket

Add even more functionality to your custom swag bags by placing your promotional items in an ultra-useful diaper bag. The Urban Baby Diaper Bag pictured above is a fantastic example: with plenty of pockets and multiple carrying options, any parent is sure to appreciate it.

It’s constructed from heavy-duty 600D polyester, and also includes a handy PEVA diaper mat.

The Swag

Include these items in your custom swag bags to make a lasting impression on parents:

Forehead Thermometer with Custom Carrying Case
Reusable Forehead Thermometer

Makes it easy to check a fussy child’s temperature on the go, minus the struggle of oral thermometers.
Travel Hand Sanitizer with Blue Nylon Carrying Case
Take-Along Hand Sanitizer

Since children are known to touch everything within arm's reach, this travel-friendly hand sanitizer can keep everyone germ-free.
Yellow Rubber Ducky
Large Rubber Duck

Bathtime can be a stressful affair, especially with an uncooperative child. Luckily, the Large Rubber Duck can keep children entertained and keep bathtime trouble-free.
Red Pediatric Medicine Spoon
Pediatric Medi-Spoon

No one likes taking medicine, especially children. Make parents’ lives easier with the Pediatric Medi-Spoon. It’s available in an array of fun colors and also features a built-in stand and cute bear face.

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2. Swag Bag Ideas for Conferences and Events

Conferences and events are the perfect places for swag bag giveaways. With a broad range of attendees present, you can get your name out to a large group of potential customers you might not have otherwise reached.

The Bag

Black tote bag with gray front panel and white logo

A bag like the Non-Woven Heathered Tote shown above can provide attendees with a high-quality bag they’ll love to show off.

It features a handy mesh water bottle pocket, shoulder-length handles, a roomy main compartment and a secure zippered closure. This makes for a custom swag bag that event-goers are sure to keep for years.

The Swag

Make your brand stand out to hundreds or even thousands of attendees with these unique promotional gifts:

Recovery kit with black carrying case
Quick Recovery Kit

This all-in-one kit is a lifesaver for events of all kinds. It includes five adhesive bandages, one antimicrobial wipe, Blistex lip balm, two Lifesavers mints and a pain reliever packet, all gathered in a reusable zippered pouch.
Olive green notebook with textured metallic cover
Muse Notebook and Stylus Pen Set

At any sort of large event, notebooks are indispensable tools for taking notes and staying organized. For tech-savvy recipients, this set also includes a ballpoint pen that doubles as a touch screen stylus.
Gold travel power bank
2200 mAh Portable Power Bank

With this pocket-sized power bank, your recipients will never have to stress over a dead smartphone, tablet or other media device.
Clear water bottle
23 oz Extreme Tritan™ Bottle

Make on-the-go hydration a breeze with this stylish bottle, crafted from ultra-durable and BPA-free Tritan plastic.

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3. Swag Bag Ideas for New Hires

What better way to welcome new hires and create a positive work culture than with a goodie bag full of handy items? Try these ideas to create custom swag bags your team members won’t soon forget.

The Bag

Blue cube-shaped lunch bag with carrying handles and white logo

Nothing beats a promotional product that makes life easier, and that’s exactly what the Lunch-N-Carry Enviro Tote does. With an insulated lining, a convenient name tag slot, an exterior pocket and plenty of room for your logo, both you and your new hires will love this lunch tote.

The Swag

Any of these useful items are guaranteed to be a hit with new employees.

Blue eco-friendly notebook and pen set
Nature-Friendly Notebook and Pen

Show you care for both your new hires and the environment with this handy notebook and pen set, complete with a recycled cardboard cover.
White stainless insulated tumbler
20 oz Himalayan Tumbler

With vacuum insulation, a spill-resistant lid, a non-slip bottom and BPA-free stainless steel construction, this is an item your new hires will take from the commute to the office.
Blue custom t-shirt
Gildan® Ultra Cotton™ T-Shirt

This sturdy, 100 percent cotton t-shirt will make employees want to rep your company at the gym, industry events and everywhere in between.
White stress balls
Round Stress Balls

Keep your team members relaxed and productive with these stress balls. Available in a rainbow of colors, you’re sure to find one that complements your logo.

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4. Swag Bag Ideas for Hospitality

In the hospitality industry, thoughtful details are key for winning over consumers. These custom swag bag ideas can help your hospitality business stand out as one that truly caters to its customers’ needs.

The Bag

White paper bag with handles and black logo

The Billboard White Bag shown above features a crisp, clean design that’s universally appealing. Crafted from durable kraft paper, this bag is both reusable and recyclable, can be imprinted with any logo in a spectrum of eye-catching colors.

The Swag

With the right promotional items, you can brand your hospitality business as being a step above the rest. Try out these ideas to win over potential and current customers alike.

Black earbuds in travel case
Color Pop Earbuds

A pair of comfy earbuds will always come in handy, whether you’re lounging by the pool, at the gym or listening to music on the go. Your recipients are sure to use and appreciate these colorful cushioned earbuds.
Black coffee mug
11 oz Super Mug

Perfect for enjoying a cozy cup of coffee or tea, the 11 oz Super Mug is a classic mug that everyone will love. It’s available in an array of colors and prints so you can show off your logo just the way you want.
Berry rubber ball lip balm
Lip Balm Rubber Ball

Why go with a basic lip balm when you can set yourself apart with a deliciously scented balm in an eye-catching rubber ball adorned with your logo? Available in flavors like vanilla, blueberry and melon, this small lip balm can make a big impression.
White buttermints with custom wrapper
White Buttermints

As mentioned above, details are everything in hospitality. That’s why these mints are a perfect promo product: they’re low-cost for you, yet create a luxurious feel (and delicious taste) for customers.

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5. Swag Bag Ideas for Dental Offices

Dental visits can be a stressful experience for adults and children alike. However, the right custom swag bag can make all the difference. Use these ideas to keep your patients coming back. (If you’re looking for more inspiration, be sure to check out 9 Unique Dental Office Giveaways.)

The Bag

Black tote bag with blue handles and white logo

Use the Color-Pop Mini Tote Bag to send a message that your patients will spread far and wide. Made of water-resistant polypropylene material, this bag is good for more than storing dental goodies — it can also be used to shop, store school supplies, stow a convenient mid-day lunch and much more.

The Swag

With the right promotional items, you can make sure that your dental practice won’t be forgotten. Plus, these items can be given away at events and fairs as well as right in your office.

Red eco-friendly notebook and pen set
Dog Tag Necklace

Made from sturdy aluminum, this necklace can also be used to securely store keys, luggage tags and more.
Stainless insulated tumbler
Healthy Smile Toothbrush Timer

With the Healthy Smile Toothbrush Timer, your recipients will develop healthier dental habits while seeing your logo every time they brush.
Yellow custom t-shirt
Tooth Bendy Pen

This whimsical bendy pen features a posable tooth character that both children and adults will love. Plus, it includes a built-in stand for so your custom design will always be visible.
Red stress balls
Chap Ice® SPF 15 Lip Balm

With a variety of tasty flavors and vibrant colors to choose from, this protective lip balm is sure to be a hit with patients and event-goers alike.

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6. Swag Bag Ideas for Safety

Whether your organization is involved in an outdoor event or promoting good safety practices at school or the office, a custom swag bag filled with safety-related items can show you care.

The Bag

Yellow drawstring backpack with zipper and black logo

The lightweight construction and smart design of the Zip-Front Drawstring Backpack makes it ideal for staying safe in any environment. It features a drawstring closure to keep items secure, as well as a zippered front pocket for maximum functionality. Plus, its mesh accents, rubber zipper pull and wide array of bright colors make it a stylish accessory.

The Swag

Show your residents that your business puts safety first by including these items in your custom swag bag.

Yellow hard hat stress reliever
Stress Balls Hard Hat

These stress balls are more than convenient stress relievers. They also remind recipients to stay safe, and are especially perfect for those in the construction industry.
Black LED flashlight
Renegade LED Flashlight

Few items are as widely useful as a durable and reliable flashlight. With a lightweight aluminum body, long-lasting LED lights and user-friendly push button, the Renegade LED flashlight is just that.
Yellow custom t-shirt
Favorite Gildan® Ultra Cotton® T-Shirt

Keep your recipients warm, dry and protected from the elements in this sturdy 100 percent cotton t-shirt. Try giving away the Favorite Gildan® Ultra Cotton® T-Shirt at your next outdoor event to make a memorable impression.
Tritan flair bottle
26 oz Tritan™ Flair Bottle with Drink-Thru Lid

Whether you’re at the office or on a hike, nothing’s more important than staying hydrated. Luckily, this brightly colored and ultra-durable bottle makes it easy.

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7. Swag Bag Ideas for Fitness and Well-Being

Today, more people than ever before are interested in staying fit and healthy. In fact, the global wellness market was valued at $3.7 trillion in 2017, a 6.5 percent increase from 2015, according to a 2018 report from the Global Wellness Institute. Stay on-trend and help your recipients be happy and healthy with these custom swag bag ideas.

The Bag

Green duffle bag with gray and black trim and a white logo

The spacious and durable Around Town Duffle is perfect for taking to the gym, yoga class, the office and everywhere in between. It features a zippered and roomy main compartment, two zippered front pockets, a mesh water bottle pocket and multiple carrying options for total convenience. What better way to deliver your custom promotional items?

The Swag

Whether you’re promoting your organization at a fitness industry event or helping new employees stay healthy, these products can generate thousands of impressions for your brand.

Green bike and sports bottles
20 oz Bike and Sports Bottle

Hydration is always healthy, and with the 20 oz Bike and Sports Bottle it can even be fun. Crafted from BPA-free plastic and available in a rainbow of vibrant hues, this bottle is sure to make an impact.
Black translucent pedometer
Healthy Body Pedometer

Walking and running are some of the simplest and most effective ways to get in shape. Pass out this custom pedometer at your next fun run or outdoor fundraiser to boost engagement and promote healthy habits.
Blue and silver jump rope
Premier Jump Rope

Made from rugged polyester, the Premier Jump Rope can be used anytime, anywhere. It features soft, comfortable handles and is available in multiple eye-catching colors.
Translucent shaker bottle with black lid
Fuel Up Fitness Frost Tumbler With Mixing Ball

This tumbler is perfect for mixing up healthy smoothies, protein drinks and other workout beverages on the go. As an added bonus, its color-coordinated lid and mixing ball add a touch of flair.
Blue absorbant towel
Absorbent Snap Cooling Towel

This innovative towel makes it easy to stay cool during intense workout sessions or sporting events. Just soak in cool water and wring out the excess and snap to activate. Or, use it dry to soak up excess sweat.

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8. Swag Bag Ideas for Real Estate and Home Buyers

The real estate industry is rife with opportunities to promote your business with custom giveaways. Whether you’re a sponsor at a real estate event, hosting an open house or congratulating new home buyers, these custom swag bag ideas are sure to wow.

The Bag

Bright red tote bag with white logo

With the Grocery Tote, you can create a gift that keeps on giving. Made of breathable, water- and tear-resistant polypropylene, this bag can be reused again and again. Plus, it’s crafted from 20 percent recycled materials and is 100 percent recyclable.

The Swag

Every one of these promotional items is perfect for industry professionals and home buyers alike.

Black soft key tag
Soft Key Tags

The Soft Key Tags let your recipients add a vibrant touch to their keys. Made of flexible PVC vinyl, these tags are touchably soft and come in a wide selection of colors.
Black translucent pedometer
Cool Clip

With a super-strong magnet and an impressive grip, the Cool Clip can be attached to any fridge and used to store photos, artwork and documents alike.
Absorbant stone coaster
Absorbent Stone Coaster

This high-quality stone coaster is both elegant and functional. Designed to protect even the most delicate surfaces, the Absorbent Stone Coaster is ideal for showing off your custom logo.
Black wine opener
Wine Wizard

Want to display your name with every bottle opened? The Wine Wizard is the product for you. This sleek opener features a sturdy corkscrew and lever, plus a clever cutter blade for removing stubborn foil.

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How to Assemble Your Swag Bags

Before you start putting your custom swag bags together, it’s a good idea to learn how exactly you’ll be assembling them. To stay organized, try writing down each of the following steps in a single document. Here’s what you’ll need to do:

Know Your Budget

Picking out the perfect combination of items is fun, but learning that you’ve gone significantly over budget isn’t. So, be sure to coordinate with other team members before you start shopping to establish a firm budget. This will save you both time and effort when assembling your swag bags.

Know Your Audience

Different swag bag items will be more successful with some audiences than others. For instance, a baby burping cloth may be a hit with parents, but will likely just cause confusion at a fitness-related event. To avoid missing the mark, always define your target audience before choosing your items. For even better results, try using customer personas that are specific to your industry and business.

For instance, your ideal persona could be an upper-income, middle-aged person who’s just purchased a luxury home. Or, it could be a middle-income patient in their late 20s who’s visiting your dental office for the first time. What you put in those bags for those two different audiences would vary greatly.

Create a Timeline

If you plan to distribute your custom swag bags at an event that’s only a few days away, you’ll be sorely disappointed if you order promotional items that take a week or more to process and deliver. Prevent any timeline snafus by creating a detailed timeline before purchasing any items. For instance, you may need to allocate two weeks for product processing and delivery, plus a few days to actually assemble your swag bags.

If you need your promo products fast, it would be wise to only choose products that are available with 24-hour rush service.

Select Your Items and Design

With everything else locked down, you can start shopping for your swag bag items and choosing the design you’ll be decorating them with. Refer to the swag bag ideas listed below to get started. In terms of your design, consider how it will look on the bags as well as the items. For instance, you might want to only buy products that allow for multicolored logos, or simplify your logo for the sake of a clean look.

Also think about whether you want to include social media-related elements in your swag bag. Perhaps you might put a custom hashtag on some of your items, or include your organization’s handle on the bag itself. With these stellar swag bag ideas under your belt, you can win over prospects, create a more positive work culture and put your business on the map, all for a fraction of the cost of other advertising methods.

Interested in learning how to make your swag bags even better? Check out our selection of products for trade shows and events, or take a look at our promotional bag buying guide.