Eco-friendly Promotional Products & Sustainable Branded Merch

A reason to use eco-friendly promotional products is that they are good for the planet and help emphasize your company’s environmental and ethical values. Eco-friendly promotional products are also stylish and trendy, making them a great choice for gifting. Consumers feel good about using eco-friendly products, as they too can show their genuine care for the environment and contribute to a greener Earth.

As an employer, gifting eco-friendly products to employees and clients can bode well for your brand. Businesses using such products can stand out and make themselves look unique. A restaurant using branded coasters made of biodegradable seed paper is a good example of eco-friendly promotion done right.

The benefits of eco-friendly products include the following:

• They leave low or zero carbon footprint
• They encourage a greener lifestyle
• They are reusable and recyclable
• They are a trendy alternative to polluting products
• They have longer lifespans

Using eco-friendly promotional products for corporate gifting purposes can reflect positively on your company. These products make a statement about your company’s commitment to eco-friendly choices, and help both you and the receiver make a positive impact on the environment, too!

Eco-friendly products are made of all kinds of natural, renewable, and non-toxic materials. Any material that is sustainably sourced and easily biodegradable or recyclable can be considered eco-friendly. Common eco-friendly materials include bamboo, straw, jute, coconut fiber, seeds, and hemp. Processed materials such as recycled plastic, recycled paper, organic linen, and viscose are also used to manufacture items like bags, notebooks, and footwear.

The key to identifying eco-friendly products is finding items that are not only made from sustainable materials, but also encourage a greener lifestyle. If you’re hoping to use eco-friendly products, ensure that your items are sustainably sourced, have good utility, and can be easily reused or recycled.

In many cases, consumers prefer eco-friendly products due to the growing awareness about climate change and other environmental concerns. People passionate about a greener Earth often prefer to buy eco-friendly products, even if it means spending more money. According to a 2019 study by First Insight, consumers across all age groups – including baby boomers, millennials, and Gen Z – are willing to pay more for sustainable products. Most global consumers (89%) have changed their shopping habits to be more eco-friendly. And the trend just keeps growing over time. For example, in 2025, 49% of U.S. consumers reported buying a sustainable product in the past month, up from 43% in 2024, showing a notable increase in sustainable consumption.

Eco-friendly products aren’t just purchased for their utility. Green products, like these beeswax wraps, can also be stylish and fun. Their adoption in mainstream circles has further popularized their use, especially in the corporate world where companies give away eco-friendly gifts to employees.

Smaller establishments such as restaurants and retail stores that want to build a business around sustainability also favor eco-friendly items. The demand for natural coasters, paper straws, and napkins made out of recycled paper is a testimony to customer preferences.