Custom Promotional Items with Your Logo

Yes, promotional items do work to build brand awareness and a positive reputation for companies.

According to the PPAI 2023 Consumer Study Report:

• 60% of respondents would look up a brand they didn’t know much about if they received a promotional product from them.
• 83% said promotional products would strengthen their loyalty to brands they currently shop with.
• 73% said repeated exposure to a kept promotional product from a brand would make them more likely to consider that bread for a future purchase.

Though the type of product a company hands out determines the marketing strategy’s success, in general, people love receiving gifts and will happily use them. The more the products are used, the more potential customers will learn about your brand!

To see the best results when giving away promotional items, it’s important to choose products that are practical, but desirable.

Check out our top sellers for trending swag and new products for ideas that will get noticed by your target audience.

The most effective promotional products are items that are exciting to receive and that encourage the recipient to use them often. When choosing branded items, a company should consider which products their target audience is most likely to use in their day-to-day lives to ensure the largest number of people learn about their brand messaging.

Effective promotional products vary from company to company, for example:

• A dentist may give out branded toothbrushes.
• A brewery may be successful handing out bottle openers that feature their logo.
• A gym might choose to give out custom water bottles because their customers are likely active and drink water frequently to rehydrate.
• A veterinarian might hand out branded pet products because they’re more likely to be seen by other pet owners at a park or pet store.

It’s important to choose promotional products based on the hobbies and interests of your target audience.

Our graphic design team can take an old logo or even just your design ideas and create something stunning. Our designers work with logos day in and day out, so they’ve seen the good, the bad, and sometimes even the ugly. They know exactly what makes an effective design and can transform what you have or create something completely new!

Tell us what your goals are and we’ll do the rest.

Samples are the best way to review items before you place an order. Crestline provides free samples to customers up to $20, including the cost of the products and shipping.

Existing customers may reach out to their designated Account Manager to request a sample.

Not an existing customer? Please fill out the form here or give us a call at 1-866-488-4975. A Crestline Account Manager will reach out to assist you with your request.

Please note that sample products may include a pre-imprinted logo and we may not be able to offer specific product colors.

Crestline guarantees quality products at fair prices. Your custom imprinted items will be delivered exactly as you approved in your proof, free from material defects, or Crestline will issue you a refund.

Because our products are customized, we cannot accept returns, outside of material defects, on products once printed with your design.

If an issue arises with your order, our expert resolutions team will make it right.

A setup charge is a fee that our factories require to set up a screen to create each custom imprint. The amount is dependent on the item(s) being ordered. If the item is being re-ordered and the artwork is staying the same, you will not pay another setup charge. If the item is a new item, you will be charged a setup charge, as our factory will have to create a new customized screen, unless there is a free setup promotion on the item.

Promotional products are branded items that companies can customize with their logo, slogan, or any other identifier. Giving away promotional products at stores, company events, trade shows, or job fairs is a tried and true marketing tactic that increases brand awareness and attracts potential customers.

Whatever you call promotional items, be it swag, goodies, corporate gifts, giveaways, tchotchkes, merch, promo, or freebies, these items are a budget-friendly way to build brand awareness and ensure that recipients have a lasting, positive reminder of your brand.

What can promotional products do for my organization?

Promotional products have a variety of uses, including:

• appreciating employees with company gifts
• retaining clients with business gifts
• increasing brand awareness with custom swag
• finding new customers with logo printed giveaways
• launching products with marketing items
• inspiring school spirit with customized apparel & accessories
• creating souvenirs and mementos
• selling branded merchandise to fans
• raising funds and awareness for causes
• outfitting sports teams and clubs
• providing an official look for institutions

When choosing the right promotional products for your business, you should consider your budget along with your target audience and the types of promotional gifts that might appeal to them. Some popular examples of promotional products include notebooks, sweatshirts, tote bags, tumblers, and pens.

The industries that buy the most logo items are healthcare, education, government, non-profit, and companies from startups and small businesses to major corporations. Just about every organization needs items printed with a logo, design, or message, and Crestline is proud to serve them all.

Here are some of the best promo ideas by industry: 

B2B or DTC Businesses

• Businesses of all types and sizes buy printed office supplies, trade show booth displays, and giveaways as advertising materials to drum up new business.
• Branded gifts for clients and appreciation gifts for employees keep customers coming back and employees satisfied.

Education

• K-12 schools buy printed school supplies like backpacks and padfolios, prom favors, and school logo gifts for teacher appreciation week.
• Colleges and universities buy everything from spirit wear for the bookstore and university swag for recruiting top students to gifts for visiting alumni.
• We stock all the cool promotional items that schools from kindergarten to university need to raise school spirit, appreciate staff, and celebrate graduation.

Healthcare

• Hospitals, private medical practices, healthcare service networks, and senior care organizations put their official emblems on a variety of custom healthcare promotional items for patients, staff, and the public.
• Some favorites include pens and bags, as well as folders imprinted with contact information and employee gifts for Nurses Week, Hospital Week, and a host of specialized healthcare worker appreciation holidays throughout the year.

Government

• Social service departments, municipalities, and first responders like police and fire departments, as well as branches of the military, lend their seals to office items and giveaways for the public, all printed with the addresses, phone numbers, and websites that citizens need to take advantage of their services.
• Classic logo-imprinted items for government organizations include pens, folders, and other supplies as well as giveaways to attract recruits and gifts for veterans.
• Police stations and fire stations customize themed giveaways to help raise awareness for events like Fire Prevention Week and Crime Prevention Week.

Non-Profit Organizations

• Charities buy commemorative thank you gifts for their donors and volunteers, fundraising items, and awareness items that spread the word about their causes. Not-for-profit groups also purchase swag bags and supplies for money-raising events like color runs and 5Ks.

Nearly every industry invests in promotional items, including real estate, banks, energy, hospitality, restaurants, automotive and legal.

Yes! Crestline gives you the flexibility to ship to individual addresses, such as to your clients or employee’s homes all over the US. All you’ll need to provide is a list of the recipients’ addresses and we’ll do the rest to get those promotional products to their doorsteps. To get an accurate quote of shipping charges, please get in touch with one of our sales experts who will be happy to assist you and discuss your specific needs. We’re here to help make your shipping experience easy and convenient!

We accept three different forms of payment: Credit Card, Check and/or Purchase Order. The Credit Cards accepted are Visa, MasterCard, American Express, and Discover Card.

Purchase Orders are subject to credit approval.